Reason #8 Why You Should Start a Membership Site – Membership Sites Are List Building on Steroids
When you start a membership site, it’s like list building on steroids.
You’ve probably heard it over and over again – from both online and offline marketing gurus.
“The money is in the list.”
And for the most part, they’re right on. A great list of responsive buyers can be a goldmine.
But anyone who’s been around marketing for any time also knows that…
The real money is in the RELATIONSHIP you build with your list.
All profitable, long-term businesses are built on relationships. That’s a rule you can’t to ignore when you start a membership site. As long as you’re maintaining a great relationship with your customers, they’ll come back to support your business over and over and over again.
Members that are well cared for won’t just Best Legal Steroids For Sale In Australia renew their memberships, but you’ll get backend sales and downstream sales and even referrals – because your members know you, they respect you, and they trust you.
Why, then, is a membership site like list building on steroids?
First, there’s the membership registration process. When your members sign up, the standard membership registration form captures, at the very least, your members’ names and email addresses – automatically adding them to your list.
Secondly, you have the visual nature inherent in a website. This makes it easier to promote your brand to your members in a way that’s much harder to do with other membership options – like using an email autoresponder to deliver content to your members. You can try to create that visual appeal with fancy, HTML-formatted emails, but it takes a lot more work and, even then, isn’t nearly as effective.
And lastly, the membership model forces you maintain an active relationship with your members. It forces you to communicate, to take feedback, and to really build the kind of trust that every business needs to have with their customers.
It’s the very nature of a good, well conceived, well constructed membership site to do all of the things you need to do to build, maintain, and cultivate your list of good, satisfied, buying customers.